When launching a website, one of the first steps is purchasing a domain name. Many business owners make the mistake of buying their domain through their web developer or web platform (like Wix, Squarespace, or Shopify), thinking it's the easiest option. However, this can lead to unnecessary risks and limitations down the road. Here’s why purchasing your domain independently through a trusted registrar like Namecheap is the smarter choice.
When you purchase a domain through an independent vendor, you own it outright. If you register it through your developer or a website builder, they might technically hold ownership, making it difficult to switch services or regain access if needed. This means your business is tied to them, whether you like it or not.
Your business needs may change over time. You might want to move from Wix to WordPress or from Shopify to a custom site. If your domain is registered through a platform, transferring it can be complicated or even restricted. An independent domain keeps you flexible.
Some website platforms make it difficult or expensive to transfer your domain away. They do this to keep you locked into their ecosystem. Owning your domain separately ensures you can choose the best hosting, platform, or developer for your needs without hassle.
Reputable domain registrars offer advanced security features like two-factor authentication, domain privacy, and DNS management. If your developer controls the domain, you could lose access if they go out of business, disappear, or fail to renew it properly.
Many web platforms offer free or cheap domains upfront, but renewal costs can be significantly higher. Independent registrars often have better pricing, and you can shop around for the best deal without affecting your website.
Your domain is one of your most valuable digital assets. By purchasing it through an independent registrar, you ensure long-term flexibility, security, and control over your brand’s online presence. Don’t risk losing access to your own website, buy your domain separately and keep it in your name.
